How can Linkedin Help my eComm?
Have you ever thought about marketing your business using LinkedIn ads? When compared with Facebook, Instagram and TikTok, LinkedIn may have a reputation as the dry, corporate player in the social media world, but did you know that it has over 500 million users? That’s some serious potential.
That fact might be all you needed to start looking for agencies that offer LinkedIn advertising in Melbourne. But if you need some further convincing, read on to find out how LinkedIn advertising can benefit your business.
It can help you reach an audience of professionals:
You might know that LinkedIn users are mainly professionals who use the platform to share professional achievements, find job opportunities, and network. This means that if your product or service is something that will appeal to an educated, professional audience, LinkedIn is the perfect place to target them.
In fact, let’s take a look at the demographics of LinkedIn users:
- LinkedIn audiences skew older than other social media platforms, with 34% of users aged 36 – 45, and 37% aged 46 – 55 (source).
- Despite this, millennials are the fastest growing audience on LinkedIn.
- 57% of LinkedIn users are male, and 43% are female.
- It’s an educated audience. 50% of internet users with a university degree use LinkedIn (source).
Advertise to highly targeted audience
Another great thing about LinkedIn is that it allows you to target your advertising to a super narrow audience, based on specific things like job title, seniority, industry, company name, skill and degree type and name. Depending on your product or service, that opens up some incredible possibilities to reach your target audience. Say you have a PR background and you want to use your industry expertise to start offering career coaching for other PR professionals. You can target them by job title and seniority on LinkedIn, allowing you to reach the exact audience your service is intended for, in the exact place they’re looking for career development opportunities. And it doesn’t have to be career-based either. If you sell a product like customised stationary, or software for a certain industry, you can target by job title on LinkedIn to allow you to reach decision-makers for your product, like office managers, or I.T. managers.
Speak directly to your audience
LinkedIn offers the option of advertising via sponsored InMail. This allows you to send customised messages to people in your target audience. According to statistics from LinkedIn, the open rate on sponsored InMail messages is 57%, which, when combined with LinkedIn’s sophisticated audience targeting will make more of an impact than in-feed or sidebar ads, which users often scroll straight past. This makes LinkedIn a fantastic platform for lead generation.
Curious about how LinkedIn advertising can work for your business? Get in touch with our team at WCM Digital. We’re an expert LinkedIn advertising agency in Melbourne,
offering digital marketing and advertising services to Australian businesses. We specialise in lead generating digital marketing and linkedin strategies for eCommerce that get real results, working with clients in retail and eCommerce, SaaS, real estate, health and fitness, finance and more.