Google™ Advertising Platform and Performance Max is here to stay.
Shopping | Display | You Tube | Search | Partner Networks.
Performance marketing isn’t complete without leveraging one of the most sophisticated and intelligent AI platforms in the modern world. The Google™ advertising suite is traditionally and best known for text based advertising throughout the browsing experience. Bidding on what your audience is searching for has been the go to for businesses large and small and is known to yield consistent and fruitful results time and time again.
But what about the other elements of this global powerhouse?
Display | You Tube | Shopping | Search
Not sure? Don’t worry we got you…
All our eCommerce brands all go through our rigorous 5 stage SHOSA process – Our secret sauce when it comes to return on adspend. We look at the brand, your audience & their pain points so that we can create captivating creative, copy and strategy to scale you to your dream revenue goals. We partner with you for the long term and deliver omni-channel strategies – because we know you should never have all your eggs in one basket.
This is a HUGE difference that our clients love. That we’ll never hand you off to a junior. Being a better agency to us, means that your senior strategist is not only there to drive performance, but to ensure opportunities to scale across multiple channels are considered, so that your brand can grow sustainably.
Where there is room for testing, that’s where we’ll be! Scaling winning audiences and creatives are one thing but we also have a constant process for rapidly testing new audiences to ensure we always have fresh eyes on your brand.
It’s important for us to hold baseline targets for you around CPA before we scale to ensure that we can achieve our MER and keep your profits high. Ad campaigns that marketers boast ROAS measurements on, can be outweighed by single campaign success rather than overall MER. We measure for overall MER – so that we can negate our retainer as quickly as possible and scale beyond average marketers.
As much as we’d love to be able to, our success heavily relies on data to ensure that your performance thrives. If we don’t have these things in place, we will tell you – because no-one should be selling you promises that are unachievable. Instead, we’ll give you options on how to get to where you want to be via alternative tactics.
“The team at WCM Digital are highly professional and they sure know their stuff. Liza is a dream to deal with. They took our IOS issues and sorted them quickly and had our ads pumping and firing fast”.
Kelly Jones – Owner , KJ Essentials
“We initially engaged WCM to help us align our strategic marketing goals to our ad hoc campaigns, we have been really happy with the results and can see the impact of Facebook Ads generating enquires on our website. The team at WCM are responsive, thorough & insightful, we know where all our marketing spend is going and feel comfortable is it always going to best use to generate leads for us.”
Online Cheese UK
“We’d been struggling with our marketing for a couple of years, throwing money at things and not seeing results, or if we did see results, we weren’t able to replicate them again. The team at WCM totally overhauled our marketing and created a proper marketing strategy for us (truth be told we had no strategy before – we were just guessing!). We’re now getting consistent sales from the Facebook advertising and marketing strategy that WCM set up and manage for us. Outsourcing our marketing was a big investment for us, but we get weekly calls, monthly reports and know exactly where our money is going. It’s definitely been worth the investment and we feel comfortable knowing our marketing is in safe hands with WCM!”
David Founder , BamBody