Looking for more ways to generate sales via social media?
Feel like you’re constantly scrolling and next thing you know, you’ve gone down that rabbit hole of reel’s and you have lost sight of what you were even doing. Well my friends, it happens to us all – it might be time to get some expert advice from a social media agency.
With smartphones glued to our hands and eyes focused on screens for hours, there’s no denying that social media has become a large part of our lives. More and more, businesses are relying on social media to market their brand and catch the attention of new customers. It can be a powerful tool, but it does need to be used correctly.
We are an expert social media agency and we’ve put together a few simple ideas to help you generate more clients or leads through social media.
Comment and Connect
Interacting with followers and other posts is key to helping you gain new clients. Don’t be that account that just posts and then ghosts your followers.
You need to regularly create posts and interact with followers. This can be as simple as commenting on others’ posts. People will start to notice if you’re active on other profiles and commenting or liking. This can lead people to your account that may have never heard of you before.
Many big brands are catching on to this, and you’ll see brands, even sports teams, commenting on random posts. It’s a simple strategy, it expands the pool of users that see your profile and thus can expand your client base.
The key here is to make sure you also interact with your followers. Respond to comments, ask questions in the captions of your post, and overall connect with the people that follow you. This will help show off the human side of your brand, which creates a solid foundation for loyal customers to spread the word about your business. Social proof is powerful.
By collaborating with other users, you can organically grow your customer base. You’re instantly introduced to a wider following that may have never heard of you. Never assume that an audience knows how you are and what you do.
If you reach out to someone with significantly more followers than you, you may be turned down because the relationship isn’t beneficial for them. Look at other businesses that have a similar follower count as you. These accounts are ideal collaboration partners. Since they have roughly the same following, you and the other account will both benefit from the collab.
Reach out to someone that runs a similar business or social media page as you. You can either shout each other out in a post, or collaborate to make a new piece of content together. Sites like Instagram even have a collaboration feature where your post will show up on not only your followers’ pages but the person you’re collaborating with followers’ pages as well.
The key to a collaboration is to make it as mutually beneficial as possible!
Establish Your Audience and Then Expand it
When first crafting your social media presence, you want to match your audience’s demographics as this will be essential to gaining a base following. However, you can create content that expands to a broader range of audiences after some time. You want to become known in your core niche before trying to appeal to everyone too soon.
Social media can offer amazing opportunities for global reach and recognition from big brands and creators. Take advantage of this by appealing to other users outside your immediate circle. This can be as simple as using different hashtags or making a post saying you ship internationally. Also, consider expanding globally if your primary consumer base comes from your home country. Amazon, affiliates, and drop-shipping makes it a lot easier these days.
Always make sure your content is aligned with your brand, and your original audience will continue to support you online. Only now, you’ll have more potential customers from a wider demographic that are flocking to your socials to see what type of content you create.
Look at Your Analytics
Most social media sites have analytics features within the app, that allows you to see your posts’ performance. View your analytics regularly to see when the best time to post is and how each post is compared to the others. You may be surprised that your audience really engaged with a post when you thought it might be a flop (It happens more times than you think).
When looking at your analytics, be observant of patterns. What data do you see repeating frequently? Do more of that! Your analytics is a helpful tool, but don’t obsess over the results you see and vanity metrics. Check it frequently, but not too often to the point of obsession and harsh critique.
Look for these trends in your analytics, they will give you a better idea of what posts grab the attention of more engaged users.
Trial and Error
Much of social media marketing is testing, trying many techniques, and seeing which ones stick. Keep experimenting and trying new methods to generate more clients or leads for your business. But also remember your loyal clients. They are the backbone of your business and can make up a ton of your sales.
Now get out there and make some noise! Still not sure if you’ve got it figured out? Contact us today for expert help from an experienced social media agency!