How we broke a $15k revenue ceiling to surpass $40k within just a few months: Case Study
Instantly creating revenue with a click of your fingers is certainly not something we would ever make claim to. The fact is that marketing is all about testing – testing banners, pricing, creative, targeting. It’s time consuming, tricky and in need of someone with patience.
So how did we increase conversion rate from avg. 1.5% over 12 months to over 6% just from tweaks to the banner – practically overnight??
There are certain nuances to the fine art of conversion optimisation that we have certainly tried and tested – humans being creatures of habit, unknowingly scan and read websites in a similar pattern. Our eyes generally follow a flow in a z down the screen and if the things that we’re looking for aren’t there, then there’s a very good chance we’ll move on to the next website that does.
In this case it comes down to a button on the header. Small you might think, but moving this button from a central position to the right instead made a huge difference – a 4.5% difference in fact. Imagine having a 6% conversion rate on your website from just a button changing position?? Mind Blown.
Obviously the rest of the site is primed for conversion, and the offer was carefully crafted. Without everything in perfectly in place – you just wouldn’t get the same result.
There was a small win to start – but our client had always felt she needed to compete on pricing with her competitors. apples aren’t always apples and to compete on pricing as a rule is never a good long term strategy. Positioning within your market as the premium product is always going to be a better idea.
We did a full analysis on products against 5 competitors. What we found was that the products weren’t quite the same and the offer not as good as her own. So we chose to only increase certain products – the ones where we knew the quality and offer was better. Not only did this increase the average order value by $20, it also increased revenue!
We’ve grown this brand consistently over the past 6 months and $15k months have quickly turned into to $35k+ months. This client is now able to QUIT HER JOB and work full time on her eCommerce store to expand and develop new and exciting products!
This story is not just a one off. Through our dedicated framework we are able to achieve results that are beyond what our clients imagine. Are you ready to scale your brand into the 6 and 7 figures? There really is only one way to find out and that is to chat with our team and get a feel for how do things a little differently…