Turning Your Customer Pains into Wins
How to Identify Customer Pain Points Having a solid understanding of your audience is key to being able to effectively communicate with them, and convert them into customers. And part of this is knowing what their pain points are. Understanding customer pain points can be powerful, because once you know what they are, you can […]
Running a Successful Social Media Competition
A case study for getting the most out of your competition Have you ever hosted a social media competition or giveaway, only to have it fall totally flat? Maybe your competition posts just didn’t get enough reach (thank you, algorithm) so you didn’t get enough sign ups to make it worthwhile. Or maybe all those new followers […]
What is User Generated Content?
The most successful formula breakdown for you customers to generate UGC that converts! User generated content is like gold. It helps to spread the word about your brand while cutting through the noise on social media by appearing more genuine and authentic than branded content. That’s what makes it so powerful. But beyond re-gramming fan photos on your Instagram, how can […]
Facebook’s Australian News Ban – Wait, what’s going on?
Welcome to our latest in a series of blog posts that we really should re-title: “What the **** is happening with Facebook this time?” You’ve probably heard (but you might still be scratching your head about it) – as of yesterday (February 18), Facebook has banned the sharing and viewing of news articles on its newsfeed in Australia. Woah. But why? This has […]
How to Use Social Media Listening to Connect with Your Audience in 2023
How do you know if the content you’re creating really resonates with your audience? Sure, you can dive into your analytics to see what performs best. But if everything’s falling flat, how can you tell what your audience really wants to see? By using a magical little technique called social media listening. Particularly in a time when […]
Online Reviews: Why They Matter & How to Get More in 2023
Online Reviews. How important are they? Customer reviews are becoming increasingly important for a whole range of reasons, including consumer trust, conversion rates and even SEO. So, if you’ve been patiently waiting for reviews to come in all on their own, it’s time to step up your game. You need to make actively seeking reviews part […]
The Great Apple Vs Facebook Privacy Debate
User Data & Privacy – The world is watching You may have heard about a serious beef happening between Facebook and Apple. It’s all to do with user data and privacy and it could have some serious consequences for businesses and marketers using Facebook as an advertising platform. But it’s complicated. So, we’re here to give you a bit […]
How to Write Powerful Product Descriptions
+ Free Product Description Template! Does the following problem sound familiar? You put your heart and soul into developing your product. Every ingredient, material and element has been thought about in great detail. You’ve designed cool-looking packaging that you know your customers will love. You’ve even done a professional shoot done to get some super slick product shots. But when it comes time to upload your products to your website, you […]
A Guide to Marketing Agencies
How to choose a marketing agency and track their performance As in-house marketing manager, you have a lot on your plate. You’re overseeing your company’s marketing strategy from head to toe, managing budgets, managing your team and making sure that results are being achieved! If you’ve been lucky enough to be able to engage a digital marketing agency for a little extra help with things like Facebook ads […]
What is a Marketing Funnel?
Do you have a marketing funnel? Also known as a conversion funnel, sales funnel or lead generation funnel, if you run your own business, it’s something you may have heard of and dismissed as marketing jargon. But here at WCM, we’re big fans of a well-thought-out digital marketing funnel. So, we’re here to tell you why a funnel is […]
