Do already have great results ( or not so great results ) with Facebook? Looking to see if your product or service is better suited to Google?
We recently had the pleasure of working with our first vegan cheese brand – Honestly Tasty based in the UK. They had great success already with Facebook Ads and with a new website launch, knew they wanted to try expand into the Google Shopping and Search space. With modest goals of increasing their revenue by 10% with the new channel – we proved to them that Google ads was definitely the right choice.
Before the roll-out of new Google ads campaigns, we ran a full audit on the Website and Facebook ad account.
We realised very quickly that the company had very few competitors in the space and so when we launched we were able to take 75% of the market share on search alone.
On the ads we were able to track a 17% conversion rate ( the industry average is just 2%) which was immediately a surprise to the client. Out of every 851 clicks, the company generate 882 sales – every click resulted in at least one sale! A 104% conversion rate!
Overall for that month we generated 540% return on Adspend – just crushed it for our very happy client!
Now that the funnel and campaigns had been properly assessed and that the brand was ready for traffic, it was time to go live with the campaigns.
The single biggest change was “tidying” up the ad accounts, optimisations and improving the user experience to stabilise sales and drop the cost per conversion- the secret sauce was using posts with testimonials and building landing pages that matched the offer, which allowed for mass scale.
Grab Your Free Google Ad Discovery Call
P.S. – if you’re skimming and just wanted to see what the offer was… you can request a free strategy call to have myself and my team personally audit your business and ad campaigns and advise on how to scale and succeed with Google ads!