My team and I recently had had the privilege to work with an amazing well established baby store, KJ Essentials For Baby. A popular brand for parents, the store has over 80,000 Facebook followers.
While the brand had significant authority, the onset of COVID led to new players in the eCommerce space and a significant decline in results. When IOS hit, their ads tanked and the client was spending over 80% of purchase value in ad spend, they were ready to give it all in after years of success.
When we first started working with KJ Esssentials, they were doing about 8-10 sales per day and it was costing them over $100 per sale (on a $100 product)… ouch!
Less than one month in and we managed to turn that ship around, taking KJ Essentials from petty and horrible FB ad results to $90,000 monthly revenues from $20K ad spend!
I don’t know about you, but that’s a pretty good ROI for ecommerce!!
I’m about to walk you through exactly how it was done. I’ll show you where we ran ads, how different traffic sources performed, what had the biggest impact on the success of the campaign, and what I’d do differently next time.