Chatbot Advertising

Why NOW Is The Time To Rethink Your Chatbot Strategy It’s time for some chatbot advertising chat.   Chatbot advertising gained popularity with the release of Chat GPT and while it started popping up on a few years back, the capabilities are truly endless. If your only experience of them has been a little dull, […]

Maximise your eCommerce Sales with Psychology

ecommerce sales

How do you combine the psychology of discounts to maximise your ecommerce sales? How do you combine the psychology of discounts to maximise your ecommerce sales? There is actually a whole psychological approach to discounts and pricing, but is discounting hurting your business? Like really hurting your hip pocket and profit margin? Do your customers […]

What is a Marketing Funnel?

marketing funnel

Do you have a marketing funnel?   Also known as a conversion funnel, sales funnel or lead generation funnel, if you run your own business, it’s something you may have heard of and dismissed as marketing jargon.   But here at WCM, we’re big fans of a well-thought-out digital marketing funnel. So, we’re here to tell you why a funnel is […]