Category: Ecommerce

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ecommerce sales

Maximise your ecommerce sales

How do you combine the psychology of discounts to maximise your ecommerce sales? There is actually a whole psychological approach to discounts and pricing, but is discounting hurting your business? Like really hurting your hip pocket and profit margin? Do

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product descriptions

How to Write Powerful Product Descriptions + Free Product Description Template!

Hey there, eComm store owner.   Does the following problem sound familiar?  You put your heart and soul into developing your product. Every ingredient, material and element has been thought about in great detail. You’ve designed cool-looking packaging that you know your customers will love. You’ve even done a professional shoot done to get some super

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black friday

Black Friday is Coming! 5 Things You Must Do to Prepare

  Back in pre-internet days (yes, we remember pre-internet days) it used to be all about the Boxing Day sales. People would swarm to shopping centres and line up around the block grab the best deals on anything and everything they could get their hands on!   But over the last

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email sequences

9 Automated Email Sequences You Should Be Using

  Your mailing list is one of your most valuable marketing assets. But do you ever feel like you could be getting more out of it? If most of your email activity revolves around sending generic emails to your entire list that don’t yield great results, it’s time to up

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online presence

6 Ideas to Boost Your Online Presence

6 Things You Can Do During a Quiet Period to Boost Your Online Presence If you run a small business, it’s likely you wear multiple hats. Customer service go-to, receptionist, product designer, marketer, inventory manager, accountant, cleaner, just to name

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facebook myths

4 Recent Facebook Myths – Debunked

There  is an enormous amount of chatter in the marketplace at the moment around Facebook trends, algorithm changes and restrictions on advertising. Well since we’ve been in the game more than 10 years at WCM Digital – we thought we’d shed

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