Instantly creating revenue with a click of your fingers is certainly not something we would ever make claim to. The fact is that marketing is all about testing – testing banners, pricing, creative, targeting. It’s time consuming, tricky and in need of someone with patience.

So how did we increase conversion rate from avg. 1.5% over 12 months to over 6% just from tweaks to the banner – practically overnight??

There are certain nuances to the fine art of conversion optimisation that we have certainly tried and tested – humans being creatures of habit, unknowingly scan and read websites in a similar pattern. Our eyes generally follow a flow in a z down the screen and if the things that we’re looking for aren’t there, then there’s a very good chance we’ll move on to the next website that does.

In this case it comes down to a button on the header. Small you might think, but moving this button from a central position to the right instead made a huge difference – a 4.5% difference in fact. Imagine having a 6% conversion rate on your website from just a button changing position?? Mind Blown.

Obviously the rest of the site is primed for conversion, and the offer was carefully crafted. Without everything in perfectly in place – you just wouldn’t get the same result.