The WCM Blog! - WCM Digital Marketing Strategies

Scroll to top

- Follow Us
- –

<img alt='Leslie Mclauchlan' data-srcset='https://secure.gravatar.com/avatar/cd1f5b9f9385ed68d5dc29e8d4344807?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/cd1f5b9f9385ed68d5dc29e8d4344807?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Leslie Mclauchlan' src='https://secure.gravatar.com/avatar/cd1f5b9f9385ed68d5dc29e8d4344807?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/cd1f5b9f9385ed68d5dc29e8d4344807?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo author-avatar' height='50' width='50' />

Posted by Leslie Mclauchlan

March 31, 2021

How Tos Uncategorized

16 min read

How to Identify Customer Pain Points and Create Content to Address Them

Having a solid understanding of your audience is key to being...

<img alt='Leslie Mclauchlan' data-srcset='https://secure.gravatar.com/avatar/cd1f5b9f9385ed68d5dc29e8d4344807?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/cd1f5b9f9385ed68d5dc29e8d4344807?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Leslie Mclauchlan' src='https://secure.gravatar.com/avatar/cd1f5b9f9385ed68d5dc29e8d4344807?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/cd1f5b9f9385ed68d5dc29e8d4344807?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo author-avatar' height='50' width='50' />

Posted by Leslie Mclauchlan

March 17, 2021

Case studies Ecommerce Marketing

13 min read

Running a Successful Social Media Competition: A case study for getting the most out of your competition

Have you ever hosted a social media competition or...

<img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo author-avatar' height='50' width='50' />

Posted by Catherine Hallam

February 26, 2021

Content How Tos

11 min read

FREE User Generated Content Guide

User generated content is like gold. It helps to spread...

<img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo author-avatar' height='50' width='50' />

Posted by Catherine Hallam

February 19, 2021

Digital Stories

12 min read

Facebook’s Australian News Ban – Wait, what’s going on?

Welcome to our latest in a series of...

<img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo author-avatar' height='50' width='50' />

Posted by Catherine Hallam

February 12, 2021

How Tos

14 min read

How to Use Social Media Listening to Connect with Your Audience in 2021

How do you know if the content you’re...

<img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo author-avatar' height='50' width='50' />

Posted by Catherine Hallam

February 4, 2021

Marketing

15 min read

What is a Marketing Funnel?

Do you have a marketing funnel? Also known...

<img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo author-avatar' height='50' width='50' />

Posted by Catherine Hallam

January 26, 2021

How Tos

12 min read

Online Reviews: Why They Matter & How to Get More in 2021

Online Reviews. It feels amazing when you a get...

<img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo author-avatar' height='50' width='50' />

Posted by Catherine Hallam

January 19, 2021

Digital

12 min read

The Great Apple Vs Facebook Privacy Debate - How will your marketing be affected?

You may have heard about a serious beef...

<img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo author-avatar' height='50' width='50' />

Posted by Catherine Hallam

January 14, 2021

Digital

9 min read

Why Is Facebook Taking Page Likes Away?

Social media giants. They giveth, and they taketh...

<img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo author-avatar' height='50' width='50' />

Posted by Catherine Hallam

December 21, 2020

Ecommerce

13 min read

How to Write Powerful Product Descriptions + Free Product Description Template!

Hey there, eComm store owner. Does the following problem sound...

<img alt='Leslie Mclauchlan' data-srcset='https://secure.gravatar.com/avatar/cd1f5b9f9385ed68d5dc29e8d4344807?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/cd1f5b9f9385ed68d5dc29e8d4344807?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Leslie Mclauchlan' src='https://secure.gravatar.com/avatar/cd1f5b9f9385ed68d5dc29e8d4344807?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/cd1f5b9f9385ed68d5dc29e8d4344807?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo author-avatar' height='50' width='50' />

Posted by Leslie Mclauchlan

December 14, 2020

How Tos Marketing

10 min read

Marketing for Gyms: How to Generate Quality Leads for your Gym or Fitness Centre

During Covid-19 lockdowns, almost 42% of Aussie’s with gym memberships either cancelled, or were seriously considering cancelling...

<img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' data-srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' height='50' width='50' data-src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' class='avatar avatar-50 photo author-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Catherine Hallam' src='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/572cf7452af4c33ecae6130d42257166?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo author-avatar' height='50' width='50' />

Posted by Catherine Hallam

December 7, 2020

Digital Marketing Trends

11 min read

Digital Marketing in 2020: what made an impact and what matters in 2021?

We’re almost getting tired of saying it, but...