We solve marketing bottlenecks
through insight driven innovation.
Marketing Strategy Consulting.
eCommerce, Retail and Hospitality.
We help brands to refocus marketing budget into omnichannel strategies that reach customers with higher frequency. In today's digital word it can take upwards of 20 touch points to convert a customer into a sale. Traditional Multichannel strategies can turn good strategies into money pits. We turn data into strategies that connect channels through innovation, leading to faster long term results.
Data-driven strategy harnesses existing customer information to drive media buying decisions and create meaningful messages to connect with your audience. It allows us to generate quick wins and tweak marketing budgets for optimal performance.
From here we develop an omnichannel strategy that connects channels through powerful engagement strategies and the use of innovative technology.
We deliver the strategy through carefully developed communication strategies that work for your business structure. Delivery methods include workshops, presentations, and internal mediums.
Strategies are generally developed on a 90-day cycle to deploy hypotheses testing and adjustment based on results.
Where applicable Interna teams are provided with sufficient onboarding to activate strategies effectively.
We work with your team and task management system to develop a 90-day implementation plan. This can be executed as part of a monthly retainer or monitored on a weekly basis through consultation.
Our consultants have strong activation skis that consistently keep projects on track.
Chief Marketing Officer
As head of WCM Digita Liza is an experienced digital marketer having worked both client side and agency side as the General Manager of Strategy. Liza has worked with enterprise organisations such as PTV, Yarris, Ovarian Cancer Australia, IAG, Hypercom Australia delivering large scale marketing, strategy, and technology projects. Over the last 3 years Liza has led the team at WCM Digita to specialise in eCommerce, Retail and Hospitality.