Challenge

With a need to grow and some strong competitors nearby, the clinic was high in return customers but low on new clients. We were challenged to increase new customers and strengthen the rate of return visitors.

Approach

We focussed on the website initially and performed a conversion audit to understand what was working and where we could improve for conversions.

• We saw the opportunity to tweak the website which resulted in a better conversion rate and customer experience.
• With a social media mix, we used stories that were emotive and used Google search campaigns to drive new leads.
• We implemented a booked call system and drove new customers to book
• No new discounts or deals, purely leveraging a space that we saw was an opportunity for growth.