/ Portfolio

/ Healthcare Brand – Driving B2B Campaigns across Australia

Growing Month on Month


Empower Healthcare



12 months


Facebook advertising strategy and campaigns, with the goal of increasing revenue


Empower Healthcare came to us in need of paid channel specialists to drive leads for their business. They had a new website but no leads coming through and a face to face sales team in 3 states. They had previously been receiving leads organically, but had now lost SEO ranking.


In collaboration with their existing marketing team, we undertook a strategy workshop to truly understand the business and their audience.
From this roadmap we were able to establish clear goals and the path for success.

  • We create and refined this audience inside of facebook ads and leveraged all exisiting email lists.
  • With chatbots and email nurture sequences we kept them engaged & retargeted back to the referral goal.
  • We recognised early on that the audience was emotional – so the content needed to come from real life stories.
  • As they grow, we adjust with them, building recruitment campaigns & webinar engagement.

Long term, we are navigating through Facebook together as well as helping guide and mentor on content that is proven to resonate with this particular audience. We improve month on month and implement new strategies that will help grow the brand as well as recruitment across Australia.

This healthcare brand is uniquely positioned - here's how we helped:

+2,200 Leads Generated

in 6 months


+300 Enquiries

Recruitment drive

+400 Referrals

every month

Our work

Schedule your FREE Strategy Call>>

With our senior strategists!

We work with Facebook and Google everyday to drive REAL results for our clients.

Book Now!

Start a conversation

Melbourne, Australia

Floor 1, 28-30 William St Balaclava, VIC 3183

Brisbane, Australia

20 Fernvale road, Tarragindi, QLD 4032

Toronto, Canada

1 King Street West, Suite 4800 – 288 Toronto, ON, Canada M5H 1A1

WCM Digital acknowledges the Traditional Owners of the land on which we work, the Boon Wurrung people of the Boon Wurrung country. We pay our respects to Elders past and present and emerging.

© 2021 WCM Group PTY LTD.All rights reserved.