Facebook advertising strategy and campaigns, with the goal of increasing revenue
Empower Healthcare came to us in need of paid channel specialists to drive leads for their business. They had a new website but no leads coming through and a face to face sales team in 3 states. They had previously been receiving leads organically, but had now lost SEO ranking.
In collaboration with their existing marketing team, we undertook a strategy workshop to truly understand the business and their audience.
From this roadmap we were able to establish clear goals and the path for success.
- We create and refined this audience inside of facebook ads and leveraged all exisiting email lists.
- With chatbots and email nurture sequences we kept them engaged & retargeted back to the referral goal.
- We recognised early on that the audience was emotional – so the content needed to come from real life stories.
- As they grow, we adjust with them, building recruitment campaigns & webinar engagement.
Long term, we are navigating through Facebook together as well as helping guide and mentor on content that is proven to resonate with this particular audience. We improve month on month and implement new strategies that will help grow the brand as well as recruitment across Australia.
This healthcare brand is uniquely positioned - here's how we helped:
+2,200 Leads Generated
in 6 months