IOS changes and COVID really out the brakes on for this eCommerce store. We were able to act quickly, implement the necessary changes and develop new campaigns for the store.

Challenge

Kelly had substantial growth for her baby accessories ecommerce store and had been growing from strength to strength. COVID and the IOS changes however came in and her store traffic came to a grinding halt. Ads were being rejected and weren’t feeding out in the way they used to.

Approach

We were able to jump in a help Kelly quickly to adjust the settings and verify the website for the new IOS changes that Facebook had brought in as well as setup APIconversions. We had the opportunity to deeply understand who Kelly’s customers were and what they were responding to through historical data. Leveraging this knowledge, we developed a strategy to regain the loss and were able to deliver 10 X ROAS from the campaign.

• We implented the IOS changes, API conversion settings and verified the website all within 24 hours.
• We analysed the audience, content and offer and from this developed new campaigns.
• As they grow, we grow with them, building campaigns & new audiences for the future.