Marketing Strategy Workshops for any
size business.

We conduct a variety of research based marketing strategy workshops that pinpoint the precise direction your business should be going that drive towards your revenue and brand goals.

Marketing Workshops

Need fresh eyes on your business? Perhaps your marketing team need a senior strategist team to develop an in-depth growth plan to action in-house?

Why are we different?
We’ve conducted hundred’s of interactive workshops with our senior marketing strategists. Each strategist has at least 15 years experience and you’ll be paired with someone who has your industry knowledge. There are definitely no junior marketers or automated reports!

Why invest in a Strategy Workshop?
Sometimes when you work in your business, it’s difficult to see the bigger picture. Our experienced team can conduct a gap analysis and offer solutions that you may not have seen. And when time is money, a workshop can save you thousands of dollars in misused revenue, identifying channels that could be better leveraged for a more profitable return on investment.

Which industries are best suited to a workshop?
Established small businesses & medium to large organisations with internal marketing teams and stakeholders. We facilitate strategy workshops for local & global eCommerce brands, manufacturing, retail, construction, SAAS, government and council projects… and everything in between!

Choosing the right strategy for your business requires in-depth marketing knowledge and experience, and an honest assessment of your brand and its unique selling proposition. That’s where our agency can help.

We are a revenue-first agency

WCM Digital are hyper focussed on the real impact that our agency can bring to your business. Developing strategies that sit on the shelf and collect dust are not what we do. Actionable and measurable outcomes are key and a clear pathway to reach your goals are essential to the success of the workshop.

Our senior level marketing consultants have more than 15 years experience and can help you develop a strategic and targeted marketing plan for your business that builds on the successes of your current marketing and incorporates new strategies to grow your business to the next level.

If you are unable to meet in person, then we are currently set-up to offer our marketing workshops over Zoom and currently service clients in Melbourne, Sydney, Brisbane and regional centres throughout Australia. If you need some help then please contact us today and we’re happy to schedule an obligation free consultation to see if our services are a good fit.

Sole Owner Strategy Workshop & Plan

3 Hours from

$3,800

(ex gst)

We’ll review and improve on any current marketing activities you choose and help brainstorm even more ideas to help you boost your leads, sales and profits.

Team Marketing
Workshop & Plan

5 team members from

$5,500

(ex gst)

Let us facilitate a marketing strategy workshop for your business and together we’ll develop a set of actionable goals for the next 12 months.

Brand
Builder Workshop

from

$3800

(ex gst)

We’ll help you to define your brand promise, develop key messages and a communications style guide to help you talk to your customers effectively.

Sole Owner Strategy Workshop & Plan

Our Sole Owner Strategy Workshop & Plan is designed for small businesses, start-ups and micro-businesses that have previously had some success in marketing for a while now and need help to review their current efforts or get more ideas on what other channels they could be using effectively to bring a better return on investment.

The workshop will look at your historical business journey and data, define key marketing messaging and develop a no frills tactical plan based on your budget. We work from an omni-channel perspective and will recommend the channels that are suited to your industry, audience and budget.

We believe that there is so much potential in any marketing activity when done correctly and with the right components, every lead can be converted into that much-awaited sale.

You’ll receive a 3 Hour Strategy Session with a Senior Marketing Consultant from any 3 areas of your business you wish to focus on from below:

Social Media Marketing
Brand Positioning Strategy
Website Conversion Strategy – getting your website to convert more customers
Key Messaging and Content Planning
Customer Avatar Development – Key customer insights and their needs
Customer Journey Mapping
Paid Media Channel Strategy
Affiliate Marketing
Sales Funnel Strategy
Omni-Channel Strategy
Inbound Lead Generation
Public Relations Strategy
SEO – Onsite and Offsite Planning
Not-for-Profit Marketing
Crowdfunding Strategy
B2B and B2C Marketing Growth

Post Session Review and Documentation

We will then conduct a detailed review of the workshop recordings and data collection we cover in the session and provide a 20-30 page document outlining our findings and actionable solutions which you can implement straight away. Plus we’ll give you an indication of estimated budgets and timeframes to help you plan for the year ahead.

Cost: $3,800 (ex gst) for one marketing consultant to run the session & a 20-30 page research document and tactical plan. Up to 2 attendees.

How we connect

Under the current social distancing requirements, we are inviting new customers to connect via Zoom, and we use Stormboard to share our ideas during the session.

Need help implementing your marketing program?

After your marketing workshop you will have everything you need to take the next steps towards success with your team. However, if you do require a specialist team to help you implement the plan, we can partner with you as your outsourced marketing team. We have an experienced team that will work with you to get you closer to your goals, faster.

Get started today!

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Team Marketing Workshop & 12 Month Plan

This 2 x ½ day marketing workshop will provide the foundation for a highly strategic and tactical marketing plan for growth, where we’ll dig deep into a full 360º analysis of your brand positioning, marketing data, audience and so much more. You’ll walk away with a full throttle, 12 month marketing plan aligned to your budget and prioritised timeline.

The value that the WCM Digital team will deliver will include the following areas, which can be tailored to your specific business needs:

Defined business objectives
Outline of your key business products and services
SWOT Analysis
Customer Avatar Development – Understanding key customer insights and their buying needs
Customer Journey Mapping
Marketing Channel Development
Conversion Rate Optimisation
Developing Sales Funnel Processes for nurturing leads
Growing your Database and Profiling your Customers
PR Opportunities and Brand Exposure
Understand What New Digital Technologies & Channels could be applied to your business
Differentiate between the use and application of digital marketing and offline techniques for B2B and B2C markets
Key Performance Indicator (KPI) model development
Reporting process and measurement

If you require a more comprehensive marketing planning session covering many topics, then we are happy to adjust the length of the workshop. Please be aware that costs will vary to accommodate the increased workload, team member additions and set deliverables.

Marketing Workshop and Plan Development

Step 1

Evaluate your business positioning and growth goals

From the outset it is important to ask specific questions about your business goals and values, products and services, customers and competitive environment. We will also explore your strengths/weaknesses, and what are some emerging market threats and opportunities.

Step 2

Deeply understand who your audience and ideal customers are

Understanding your audience will combine information directly collected from your team, marketing data and analytics, market and industry research. We can also, upon request add in mystery shopping components and document your competitors ( and you own) real shopping experiences to help improve your own internal processes.

Step 3

Review your existing marketing and develop a tailored marketing plan

We will then create a tailored marketing plan that hones in on specific areas that can deliver the biggest returns on your current marketing investment, with appropriate KPI’s so you measure each activity effectively. The final marketing plan will be presented to the key stakeholders in your business.

Post Session Review and Documentation

The workshop notes are then developed into a high-level marketing plan, typically 60 – 70 pages in length.

Your marketing plan is designed to be implemented with WCM’s help, with the ability to utilise your own internal team to collaborate with or as solely an outsourced marketing department. It serves as a benchmark for you to work from as we define your objectives and strategies for the year ahead. It becomes a living document for measuring sales success, lead generation, customer retention, and communication initiatives.

Cost

From $5,500 (ex gst) Up to 5 Hours for two marketing consultants to run the marketing workshop. Up to 5 attendees.

How we connect

The workshop can be conducted over two sessions ideally 2-5 days apart. We can meet in person at our head office here in Melbourne, come to your workplace across Australia ( additional costs may apply ) but the workshops are designed to be most effective over zoom and use Stormboard to share our ideas during the session.

Get started today!

Contact us today to find out how your business can benefit with a Marketing Workshop & 12 Month Action Plan from WCM Digital.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Branding Workshop

Ideal for business who are looking to refresh their existing brand or developing a new brand for a new business. The workshop will build the foundation of the brand including key communication, target markets, industry competitors,

The workshop is intended to position your brand by creating a framework for deciding what to do, and to align all future branding and communications. To do this we will focus on the following three key areas:

1. Branding

Branding is the process of determining your competitive advantages, developing a strategy around those advantages then communicating it clearly and consistently until it is remembered.

Key Outputs

Defining your target markets.
Understanding key customer insights and their buying needs.
SWOT Analysis – Understanding the strengths and weaknesses of your business, and the market in general and impacts.

2. Brand Positioning

Brand Positioning is identifying where your brand is placed within its marketplace and its relationship to alternative brands. Positioning addresses differentiating brand attributes, user benefits and target segments.

Key Outputs

Brand Gap Analysis – To evaluate where your brand is now and how you want it to be perceived in the future.
Brand Characteristics – How your brand will be delivered through its features and benefits.
Competitive Analysis – How do your top 3 competitors brands differ in terms of expressing their features and benefits.

3. Brand Communicaton Guide

Your Brand Communication Guide describes how your business will be remembered in the minds of their target audience. It serves as an internal document, which guides your marketing communications strategies, tactical and logo design.

Key Outputs

Development of umbrella messaging – To represent the high level ideas you want to convey to everyone in your target markets. It is directional messaging that represents the spirit of what we want to communicate.
Unique Selling Proposition (USP) – To give consumers a compelling reason to buy your products and give you that sustainable competitive advantage for a long time to come.
Brand Communications Guide – To develop your ‘tone of voice’ which all written material should adhere to in order to maintain a consistent style and message.
Logo Design Brief –

The workshop notes are used to create a brand and communication strategy document outlining the key outputs listed above.

Cost

From $3,900 (ex gst) Up to 4 Hours for one marketing consultant to run the workshop. Up to 2 attendees.
From $4,900 (ex gst) Up to 5 Hours for two marketing consultants to run the marketing workshop. Up to 5 attendees.

The cost is based on size and complexity of business, duration of workshop, information required and how many people attend.

Your Brand Blueprint is a living document for aligning your brand and communication initiatives. It will serve as a template and benchmark for you to work from as we define your marketing objectives and strategies for the year ahead.

Your brand and communication strategy should be used to inform the development of your brand identity and all expressions of your business brand which include your website, signage, brochures, advertising, email newsletters, etc.

How we connect

The workshop can be conducted in 2 x 2 Hour blocks or over 4 Hours. We can meet in person at your office, a local cafe, or we are just as happy to connect via Zoom, and use Stormboard to share our ideas during the session.

Need help designing your brand?

Launch or refresh your brand with a professional and distinctive logo, plus all the right business stationery you need to start communicating with customers with our Logo Brand Bundle package.

Get started today!

Contact us today to find out how your business can benefit with a Marketing Workshop & 12 Month Action Plan from WCM Digital.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Our strategy workshops have been helping businesses create strong revenue growth & brand direction across Australia & New Zealand.

See our client story...

Testimonials

IT Installation Company

“Leslie and WCM Digital have been a pleasure to deal with. I employed their services to produce a stunning new website, providing thorough SEO and delivering on time.
Thanks for the great work guys!”

Adam Horton – Owner , Melbourne Wifi

Printing, Wall & Window Experts

“Engaging the team in a Marketing Workshop helped us to navigate out of the pandemic era, its a decision we grow more confident with daily. From our very first conversation and through our intensive workshop, the WCM Digital Team has been instrumental in helping us clarify our business goals and focus our direction. Through the entire process to-date, we have felt reassured, heard, relaxed, and confident about our business and its future. Uncertainty has been replaced with excitement, and we now consider WCM a welcome and valued asset within the Tint Design team.”

Julia Slussaref – KJ Essentials, Tint Design

Australian SAAS Technology

“We’d been struggling with our marketing for a couple of years, throwing money at things and not seeing results, or if we did see results, we weren’t able to replicate them again. The team at WCM totally overhauled our marketing and created a proper marketing strategy for us (truth be told we had no strategy before – we were just guessing!). We’re now getting consistent sales from the Facebook advertising and marketing strategy that WCM set up and manage for us. Outsourcing our marketing was a big investment for us, but we get weekly calls, monthly reports and know exactly where our money is going. It’s definitely been worth the investment and we feel conformable knowing our marketing is in safe hands with WCM!”

Andrew Jarvis – Co-Founder , CircleSource

Marketing Strategy Workshops for any size business.

Marketing Workshops

We are a revenue-first agency

Sole Owner Strategy Workshop & Plan

Team Marketing Workshop & Plan

Brand Builder Workshop

Sole Owner Strategy Workshop & Plan

You’ll receive a 3 Hour Strategy Session with a Senior Marketing Consultant from any 3 areas of your business you wish to focus on from below:

Post Session Review and Documentation

How we connect

Need help implementing your marketing program?

Get started today!

Team Marketing Workshop & 12 Month Plan

The value that the WCM Digital team will deliver will include the following areas, which can be tailored to your specific business needs:

Marketing Workshop and Plan Development

Step 1

Step 2

Step 3

Cost

How we connect

Get started today!

Branding Workshop

The workshop is intended to position your brand by creating a framework for deciding what to do, and to align all future branding and communications. To do this we will focus on the following three key areas:

1. Branding

2. Brand Positioning

3. Brand Communicaton Guide

Cost

How we connect

Need help designing your brand?

Get started today!

See our client story...

Testimonials

IT Installation Company

Printing, Wall & Window Experts

Australian SAAS Technology

Marketing Strategy Workshops for any
size business.

Team Marketing
Workshop & Plan

Brand
Builder Workshop