Power up your ads strategy with a proven and tested formula that leaves your
competitors in the dust.
Our Hyper-elev8™ methodology has successfully scaled
our clients into the 8 figures and can do the same for yours.
Data comes from many sources and it’s when you consolidate and look at all the variables, that you can see patterns. The patterns are the core of what we do, based on what is working, what isn’t working and why. We reconcile all data streams and map the customer experience in detail. This is where we find the gaps that tell the story as to why your funnel is losing customers and revenue.
Knowing what we know from your brand’s data, we perform a gap analysis to determine what needs to be implemented to ensure a seamless customer journey. Every touchpoint from the instant a new customer sees your brand , right through to building brand ambassadors.
Understanding not only your existing channel data but also your competitors is the next step and is critical for your product market fit. We want to hear industry thoughts, consumer painpoints and really what customers are saying, to ensure we are positioned well to capture and acquire new customers at a lower and more frequent rate.
Community is something that ALL brands need to be consistently working towards as part of their brand building activities. Building brand ambassadors, gathering User Generated Content and engaging your community are foundational building blocks that are core elements to sustainable brand growth.
Calculated predications are where we start with creating the planning and strategy for your first ad campaigns. We plan to a formula based matrix which considers all research and data of your brand as well as the overall industry.
Our rapid fire testing technique is well known and used in the industry and allows us to test multiple audiences with minimal adspend. Particularly helpful when looking for new audiences to resonate your creative with and to also test new creative. A recognised process that works.
It’s important for us to hold baseline targets for you around CPA before we scale to ensure that we can achieve our ROAS and keep your profits high. Ad campaigns that marketers boast ROAS measurements on, can be outweighed by single campaign success rather than overall Return on Investment. We measure for overall ROI – so that we can negate our retainer as quickly as possible and scale beyond average marketers.
Optimising for performance comes with a dedicated eye and consistent approach to tweaking, testing and increasing adspend incrementally every few days. This is done in a measured and stable way to ensure your campaigns have as much longevity as possible.
The stark difference between a good campaign and an underperforming one? 99% of the time it comes down to what we know about the audience and what we ‘think’ we know about them. What we need to rely on is data and this is the critical work performed before anything else happens on an account we take on.
All our eCommerce brands all go through our rigorous 8 stage Hyper-elev8 methodology – Our secret sauce when it comes to return on adspend. We look at the brand, your audience & their pain points so that we can create captivating creative, copy and strategy to scale you to your dream revenue goals. We partner with you for the long term and deliver omni-channel strategies – because we know you should never have all your eggs in one basket.
“The team at WCM Digital are highly professional and they sure know their stuff. Liza is a dream to deal with. They took our IOS issues and sorted them quickly and had our ads pumping and firing fast”.
Kelly Jones – Owner , KJ Essentials
“We initially engaged WCM to help us align our strategic marketing goals to our ad hoc campaigns, we have been really happy with the results and can see the impact of Facebook Ads generating enquires on our website. The team at WCM are responsive, thorough & insightful, we know where all our marketing spend is going and feel comfortable is it always going to best use to generate leads for us.”
Online Cheese UK
“We’d been struggling with our marketing for a couple of years, throwing money at things and not seeing results, or if we did see results, we weren’t able to replicate them again. The team at WCM totally overhauled our marketing and created a proper marketing strategy for us (truth be told we had no strategy before – we were just guessing!). We’re now getting consistent sales from the Facebook advertising and marketing strategy that WCM set up and manage for us. Outsourcing our marketing was a big investment for us, but we get weekly calls, monthly reports and know exactly where our money is going. It’s definitely been worth the investment and we feel comfortable knowing our marketing is in safe hands with WCM!”
David Founder , BamBody