Category: Marketing

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marketing funnel

What is a Marketing Funnel?

Also known as a conversion funnel, sales funnel or lead generation funnel, if you run your own business, it’s something you may have heard of and dismissed as marketing jargon.

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gym fitness marketing

Marketing for Gyms: How to Generate Quality Leads for your Gym or Fitness Centre

  During Covid-19 lockdowns, almost 42% of Aussie’s with gym memberships either cancelled, or were seriously considering cancelling their gym memberships. This is both due to health concerns and the fact that many purchased fitness equipment, adapted to working out from home and started to question the value of their gym memberships. That’s why at this

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marketing expert

An In-House Marketing Manager’s Guide to Marketing Agencies

How to choose a marketing agency and track their performance   As in-house marketing manager, you have a lot on your plate. You’re overseeing your company’s marketing strategy from head to toe, managing budgets, managing your team and making sure that results are being achieved!   If you’ve been lucky enough

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email sequences

9 Automated Email Sequences You Should Be Using

  Your mailing list is one of your most valuable marketing assets. But do you ever feel like you could be getting more out of it? If most of your email activity revolves around sending generic emails to your entire list that don’t yield great results, it’s time to up

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