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Have you ever hosted a social media competition or giveaway, only to have it fall totally flat? Maybe your competition posts just didn’t get enough reach (thank you, algorithm) so you didn’t get enough sign ups to make it worthwhile.
Also known as a conversion funnel, sales funnel or lead generation funnel, if you run your own business, it’s something you may have heard of and dismissed as marketing jargon.
During Covid-19 lockdowns, almost 42% of Aussie’s with gym memberships either cancelled, or were seriously considering cancelling their gym memberships. This is both due to health concerns and the fact that many purchased fitness equipment, adapted to working out from home and started to question the value of their gym memberships. That’s why at this
We’re almost getting tired of saying it, but digital marketing is constantly changing. New platforms launch and change the landscape (looking at you TikTok), advertising rules and algorithms update, trends in content emerge, and trying to keep up is almost a job in itself. But while digital marketing trends move
Today we’re talking about a pretty specific problem, but one that we come up against quite a lot. We work with a lot skincare brands, skin treatment clinics and cosmetics companies. It’s pretty common to have imagery for skincare Facebook ads rejected for showing too
How to choose a marketing agency and track their performance As in-house marketing manager, you have a lot on your plate. You’re overseeing your company’s marketing strategy from head to toe, managing budgets, managing your team and making sure that results are being achieved! If you’ve been lucky enough
Here at WCM, we’re marketing nerds, and proud of it! And because of our nerdy tendencies, we love to work with people who are as nerdy about marketing as we are. That means in-house marketing teams, marketing managers, and the kinds of
If you run a restaurant or hospitality business in a state that’s well on its way to opening up again (we’re looking at you, Queensland, WA and NSW), you might be in the midst of planning for what’s going to be pretty
For most businesses (hey, for most people), Christmas is normally the busiest time of year. But nothing is normal this year (*shakes fist at 2021*). Every industry, household and individual has been affected differently, so it’s hard to predict
Your mailing list is one of your most valuable marketing assets. But do you ever feel like you could be getting more out of it? If most of your email activity revolves around sending generic emails to your entire list that don’t yield great results, it’s time to up