Author: Leslie Mclauchlan

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User generated Content

FREE User Generated Content Guide

User generated content is like gold. It helps to spread the word about your brand while cutting through the noise on social media by appearing more genuine and authentic than branded content. That’s what makes it so powerful. But beyond re-gramming fan photos on your

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marketing funnel

What is a Marketing Funnel?

Also known as a conversion funnel, sales funnel or lead generation funnel, if you run your own business, it’s something you may have heard of and dismissed as marketing jargon.

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Why Is Facebook Taking Page Likes Away?

Social media giants. They giveth, and they taketh away. The latest casualty? Facebook page likes.  We know what you’re thinking. “But Instagram just took our likes away! When will it end?!”   Last week, Facebook announced a bunch of changes to Facebook pages, in

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product descriptions

How to Write Powerful Product Descriptions + Free Product Description Template!

Hey there, eComm store owner.   Does the following problem sound familiar?  You put your heart and soul into developing your product. Every ingredient, material and element has been thought about in great detail. You’ve designed cool-looking packaging that you know your customers will love. You’ve even done a professional shoot done to get some super

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