WCM Digital have worked with Taco Bill from the begging of 2019. Over the last 50
Our goal for the AR – Eat The Taco campaign is primarily building brand awareness and reaching a younger demographic. The game is an augmented
The game can be played by via a direct link to the Facebook Camera, however, the coupon redemption posed a complexity. We also wanted to further engage with the customer after they had received a coupon to encourage them to share, book and redeem. Messenger bots provide the perfect solution to delivery – the game is delivered via a messenger flow that includes instruction on how to play.
- The campaign launched Tuesday 26/03/19 – Results as at 08/04/19 (12 days)
- $270 ad spend, we sent 777 people through the initial sequence.
- Game played 1,016 times
- 642 Vouchers delivered. 81% of people who initiated the bot were delivered a coupon.
- 72 Booking links clicked
- 74 Coupons redeemed. 11.5% Conversion to date.
- Website visits doubled
Redemption & Conversion
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The coupon is delivered via a sequence on game click with a delay. The sequence provides a coupon, an opportunity to book and a server redeem button which are tagged to capture coupon redemptions. The sequence is followed by a share card.
After one day the user is issued with a fun fact and a link to the menu, book and the email list – club taco.
Building Brand Experience Ads & Sequences.